Skip to main content
← Browse GTM Playbooks

Anthony Enrio - GTM Strategy in AI Era

Overview​

This interview features Anthony Enrio, a RevOps leader turned founder, discussing GTM strategy in the AI era, the evolving role of RevOps, and practical tools for early-stage startups.

Key Themes​

Revenue per FTE​

  • Understanding and optimizing revenue efficiency
  • Benchmarking against industry standards
  • Building lean, high-performing teams

From "Growth at All Costs" to Efficient GTM​

  • The shift in startup mentality post-2022
  • Building repeatable, scalable processes
  • Focusing on unit economics from day one

Balancing AI and Human Input​

  • Where AI adds the most value in GTM
  • Tasks that still require human judgment
  • Building AI-augmented workflows

Takeaways​

  • Early-stage startups should focus on revenue per FTE as a key metric
  • Efficient GTM requires repeatable processes before scaling
  • AI tools can accelerate RevOps but require human oversight for strategy