Step-by-step execution frameworks for B2B GTM teams. Each playbook includes objectives, prerequisites, implementation steps, and success metrics.
Core Playbooks
The essential playbooks every GTM team needs to get right.
Growth Model
FeaturedFinancial modeling integrating ARR targets with GTM efficiency metrics to create achievable quarterly revenue goals.
GTM Lifecycle
FeaturedDefine end-to-end GTM lifecycle stages from lead to customer.
Market Map
FeaturedDefine ICP, target market segments, and account scoring methodology.
Automated Inbound Data Enrichment
FeaturedAutomate lead enrichment with firmographic and technographic data.
Lead and Opportunity Attribution
FeaturedImplement multi-touch attribution for leads and opportunities.
Sales Territory Design
FeaturedDesign balanced territories for optimal coverage and quota attainment.
Lead Routing
FeaturedDesign and implement lead routing rules and assignment logic.
Marketing to Sales Handoff and SLA Tracking
FeaturedDefine MQL handoff process and track SLA compliance.
HubSpot to Salesforce CRM Migration
FeaturedMigrate from HubSpot to Salesforce CRM.
Pricing and Packaging (Quote to Cash)
FeaturedDesign pricing models, packaging tiers, and rate card strategy for your product portfolio.
CPQ Implementation (Quote to Cash)
FeaturedImplement Configure-Price-Quote solution.
Billing (Quote to Cash)
FeaturedImplement billing infrastructure, invoicing workflows, and payment operations.
Revenue Recognition (Quote to Cash)
FeaturedImplement revenue recognition processes and reporting.
Metering (Quote to Cash)
FeaturedBuild usage tracking, metering infrastructure, and consumption-based billing models.
Extended Playbook Library
Targeted playbooks across Marketing, Sales, CS, Partnerships and RevOps.
Cross-Functional12
Executive Reporting Suite
Build comprehensive executive dashboards for GTM performance.
CRM Deduplication
Clean CRM data by merging duplicate accounts and contacts.
CRM Deduplication Ongoing Tool
Implement automated duplicate detection and prevention.
Fed/PubSec CRM Partitioning
Partition CRM for federal and public sector compliance.
GTM Org Chart, Roles & Hiring Plan
Design GTM org structure and hiring roadmap.
PLG GTM Design
Design product-led growth go-to-market motion.
Foundational Automations and Reporting Logic
Build core CRM automations and reporting foundation.
ARR Reporting
Build comprehensive ARR reporting and dashboards.
Salesforce to HubSpot CRM Migration
Migrate from Salesforce to HubSpot CRM.
Monthly/Quarterly GTM Reporting Pack
Build recurring GTM performance reporting package.
CRM-ERP Integration
Integrate CRM with ERP for revenue operations.
GTM Diagnostic
Comprehensive GTM health assessment and roadmap.
Marketing15
Lead Lifecycle
Define lead stages, qualification criteria, and handoff processes.
Marketing Automation Platform Implementation
Implement and configure marketing automation platform.
Inbound Lead Journey Mapping
Map and optimize the inbound lead journey.
Physical Event Process and ROI Reporting
Standardize event operations and measure ROI.
Website Lead Capture and Form Configuration
Optimize website forms and lead capture.
Lead Scoring Model (Sales-Led)
Build lead scoring model for sales-led motion.
Lead Scoring Model (Product-Led)
Build lead scoring model for product-led motion.
Event Operations Platform Implementation
Implement event management platform.
ABM/ABS Process and System
Implement account-based marketing/selling program.
Email Operations: Nurture Program
Build automated email nurture programs.
Marketing Database Segmentation
Build marketing database segmentation strategy.
Marketing Reporting Pack
Build marketing performance reporting package.
Email Operations: Subscription and Compliance
Implement email preference center and compliance.
Email Operations: Templates and Build Process
Standardize email templates and build process.
Event Operations: Lead List Intake Process
Standardize event lead list processing.
Sales16
Sales Lifecycle
Define opportunity stages, exit criteria, and sales process.
Quotas and Target Setting
Design quota methodology and set achievable targets by segment.
Automated Outbound Process
Design and automate outbound sales development process.
Rules of Engagement Design
Define account ownership rules and conflict resolution.
Forecasting Process Implementation
Implement structured forecasting methodology and cadence.
Sales Qualification Methodology
Implement MEDDIC, BANT, or custom qualification framework.
Activity Capture
Automate capture of sales activities and engagement data.
Sales Engagement Platform
Implement sales engagement/sequencing platform.
E-Signature Implementation
Implement electronic signature solution.
CLM Implementation
Implement Contract Lifecycle Management solution.
Conversation Intelligence Platform
Implement call recording and conversation intelligence.
Sales Enablement Platform Implementation
Implement sales content and enablement platform.
Commission Plan Design and Implementation
Design sales compensation and commission plans.
Commission Tool Implementation
Implement commission calculation and tracking tool.
Revenue Intelligence Process
Implement revenue intelligence and deal insights.
Opportunity Management UX Improvements
Optimize CRM opportunity management experience.
Customer Success10
Customer Lifecycle
Define customer journey stages from onboarding to renewal.
Renewal/Churn/NRR/GRR Reporting
Build retention and revenue retention reporting.
Onboarding and Process Improvement
Optimize customer onboarding process and time-to-value.
Sales to CS Handoff Process
Design seamless handoff from sales to customer success.
NPS and Voice of Customer Launch
Implement NPS program and customer feedback loops.
Support System Implementation
Implement customer support ticketing system.
Customer Success Platform Implementation
Implement CS platform for health scoring and playbooks.
Customer Segmentation
Build customer segmentation for CS prioritization.
Customer Health Model
Build customer health scoring model.
Renewal Management
Implement structured renewal process and playbooks.